MM Milano is a Sustainable Brand from Milan, Italy, creating fashion that brings together beautiful dresses, music & film production, and global talents at unforgettable events around the world. A vital part of this is the Brand’s sustainable High-end Fashion designed by Founder and Chief Designer Chona Bacaoco. In her designs she combines traditional practices & natural organic materials from local handweaving Filipino communities,with individual modern designs and innovative& upcycled materials from Italy. Her work already was recognized several times on international stages as “Best International Designer” and “Designer of the Year”, and showcased on the world’s biggest runways, including the Eifel Tower in Paris, the fashion capitals Milan, New York, Dubai, London, and Bucharest.
Under MM Milano’s own in-house Talent Agency & Consultancy, Chona and her team develop global talents in different fields like showcasing, singing, acting, designing and dancing. This is done by offering unique projects and opportunities, and introducing the talents to the world of sustainable fashion, diversity and social responsibility, e.g. by holding joint workshops. Several of MM Milano’s talents already appeared on big international stages, including the participation of MM Milano Talents and Chona herself in a top Netflix movie with Adam Sandler and Jennifer Anniston, and the Disney Channel.
Furthermore, MM Milano created a talent development program called “I AM” through which they support their Talents in their professional & personal development. One recent project is a collaboration between MM Milano’s Talent Agency and its Fashion Brand where Chief Designer Chona worked together with MM Talent Pluto Ernsberger to create the futuristic, genderless & sustainable PLUTO Line made from upcycled and innovative materials from Europe and the Philippines. It was an honor for the brand and its Talent, to present this line at Paris Fashion Week this month, side by side with Chona Bacaoco’s friend, the Celebrity-Designer Michael Cinco who already dressed stars like Lady Gaga, Jennifer Lopez, and Beyonce.
A big achievement for MM Milano is the lately announced collaboration with Michael Cincowho created his first-ever Kids and Teens collection, presented by MM Milano Talents. Another great partner the Brand is developing joint projects with is the incredible Tony-Award and Grammy winning producer Jhett Tolentino.
2021 & 2022 will be special years for the whole MM Milano community as their journey will be accompanied by a high professional production team turning MM Milano events in European fashion capitals, the Middle East, New York, Singapore, the Philippines and more, into an exciting documentary which will shed light on the inspiring story of Founder and Chief-Designer Chona Bacaoco, and her kind and conscious Talent Community.
With its own Music & Film production, MM Milano is one of the first brands to produce and play its very own runway music, composed by music artist Andréas Volkmar, at its fashion events. To further ensure compliance with environmental, social and governance (ESG-) criteria, all related internal processes are constantly supervised by Chief Sustainability Officer (CSO) Martin Volkmar.
